Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary (Matt Hills) Palgrave Macmillan
Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary (Matt Hills) 
21/07/2012 Palgrave Macmillan UK
OP: £45.00 HB
21/07/2012 Palgrave Macmillan UK
Product Description:
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
REF: ISBN: 978-1-137-46331-9OP: £45.00 HB